Partner & Alliance Cloud Sales Leader
Partner & Alliance Cloud Sales Leader

Robin C. Hoffpauir

I turn hyperscaler partnerships into predictable revenue: Google Cloud and Microsoft Azure co-sell, cloud marketplace GTM, and channel programs built from zero.

$17MARR partner book
#4 → #1Google Cloud partner by ARR, North America
3xPartner-sourced pipeline

"Control the controllables"

Robin Hoffpauir, Training That Works Podcast
About Robin C. Hoffpauir

About Me

⚾ Baseball ⏭️ 🍽️ Restaurants ⏭️ 🧑🏼‍💻 SaaS Founder & Exit⏭️ ☁️ Hyperscaler Partnerships

Partner and alliance leader with eight years in SaaS, currently managing a $17M ARR partner book across Google Cloud and Microsoft Azure.

I built a partner program from zero to market, turned around underperforming programs, and lead a team of six Partner Managers running hyperscaler relationships.

At Navagis I took us from the #4 to the #1 ARR Google Cloud partner in North America, launched us on Google Cloud Marketplace, and built the joint operating rhythm with Google's field and executive teams.

132% quota attainment over eight consecutive quarters and a 3x increase in partner-sourced pipeline.

I founded and exited a startup before moving to the channel, where I learned firsthand that the right alliance is a force multiplier.

📩 Let's connect to build something special!

Robin C. Hoffpauir Skill Set
What I Do

What I Do

Turning hyperscaler partnerships into predictable revenue

Hyperscaler Co-Sell

Hyperscaler Co-Sell

Own the North America Google Cloud and Google Maps co-sell motion. Account reviews, named account tracking, pipeline cadence, and KPI reporting with Google field and executive teams.

Cloud Marketplace GTM

Cloud Marketplace GTM

Launched offerings on Google Cloud Marketplace and Azure Marketplace from zero: packaging, listings, private offer structure, and seller enablement.

Partner Programs

Partner & Channel Programs

Built VAR and reseller channels from concept to execution and ran partner-led demand gen that produced 25+ qualified enterprise opportunities per quarter.

Revenue Operations

Revenue Ops & Forecasting

Wrote a CRM-connected Python pipeline tracker that lifted forecast accuracy 23%, and built Salesforce KPI frameworks that improved it 18% at ISI.

Partner Ecosystems

The hyperscalers and channels I've built revenue with, and the motions I ran

Google Cloud & Google Maps Platform

Navagis · 2024 to present

Own the North America co-sell motion across a $17M ARR book, working directly with Google field and executive teams.

  • Co-sell
  • Marketplace listing
  • Private offers
  • Joint account planning
  • Seller enablement

Microsoft Azure

ISI Analytics · 2022 to 2024

Ran Azure partner program participation, co-sell registration, and relationships with Microsoft field sellers.

  • Co-sell registration
  • Azure Marketplace listing
  • Field seller alignment

VAR & Reseller Channel

ISI Analytics · built from zero

Designed and launched a VAR reseller channel for a proprietary product, then ran partner-led demand gen with marketing.

  • Partner recruitment
  • Partner-led demand gen
  • Partner KPIs

Certified Google Cloud Digital Leader

How I run a partner motion

  1. 1

    Recruit

    Built a VAR reseller channel from concept through launch at ISI.

  2. 2

    Enable

    Seller enablement for Marketplace offers and a team of six Partner Managers.

  3. 3

    Co-sell

    Joint operating rhythm with Google: account reviews, named accounts, pipeline cadence.

  4. 4

    Transact

    Launched on Google Cloud Marketplace and Azure Marketplace, including private offer structure.

  5. 5

    Measure

    Python pipeline tracker (+23% forecast accuracy) and Salesforce partner KPIs (+18%).

Technical Fluency

Revenue tech stack I've leveraged and operationalized

Growth Metrics

Track Record

Outcomes from partner, alliance, and channel programs

$17M
ARR Partner Book Managed
#1
Google Cloud Partner by ARR, North America (from #4)
3x
Partner-Sourced Pipeline
105%
YoY Growth in Partner-Led Enterprise Sales
25+
Partner-Sourced Enterprise Opportunities per Quarter
2
Cloud Marketplace Launches (Google Cloud, Azure)
132%
Quota Attainment, 8 Consecutive Quarters
6
Partner Managers Led

Featured Work

Partner programs, marketplace launches, and enterprise wins

Partnership
Partner Ecosystem

From 4th-Ranked to #1 Google Cloud Partner in North America

Challenge

Navagis ranked 4th by ARR among North America Google Cloud partners, with no Marketplace presence and no structured co-sell motion.

Approach

Built the joint operating rhythm with Google (account reviews, named accounts, pipeline cadence, KPIs), launched on Google Cloud Marketplace, and tightened qualification and deal reviews.

Impact

Win rates rose from ~22.5% to 33% and average deal size grew 20%, with a Python pipeline tracker lifting forecast accuracy 23%.

Outcome: #1 ARR Google Cloud partner in North America across a $17M ARR book
Channel
Channel & Marketplace

Built a VAR Channel and Azure Marketplace Motion From Zero

Challenge

ISI Analytics had a proprietary product with no reseller channel and no marketplace presence.

Approach

Designed the VAR reseller channel from concept through execution, listed the offering on Azure Marketplace, ran Microsoft co-sell registration, and launched partner-led demand gen with marketing.

Impact

25+ qualified enterprise opportunities per quarter, with Salesforce partner KPIs improving forecast accuracy 18%.

Outcome: 105% YoY growth in enterprise partner-led sales and 132%+ quota attainment across 8 consecutive quarters
Founder
Founder & Exit

Founded ParlayKing and Ran It to Acquisition

Challenge

Start a company from nothing and prove product-market fit fast enough to become acquirable.

Approach

Owned revenue strategy, pricing, and every deal. Hired a six-person revenue team with playbooks, KPIs, and comp plans, and built forecasting and pipeline reporting.

Impact

Closed the first enterprise customers and channel partners, proving product-market fit.

Outcome: Acquired by a direct competitor

Check out my recent interview on Training That Works with Rustin Schroeder

Listen on Apple Podcasts
Robin C. Hoffpauir

Let's Connect

Open to partner, alliance, and cloud sales leadership conversations

Best fit: Director or Head of Partnerships and Alliances at ISVs and SaaS companies selling with Google Cloud and Microsoft.